About.

I'm a creative leader and designer at heart with 20 years of experience creating award-winning work for some of the world's most recognized brands. I've worked at leading agencies and technology companies across two continents including DDB, Tribal, Huge, Elephant and Facebook. Throughout my career I've been recognized by nearly every major creative award show with highlights including Cannes Lions, The One Show and D&AD pencils. 

Highlights:

  • Director of Brand Design and Marketing at Meta, leading the internal creative team to develop the future of the payments brand across Meta’s platforms. Projects include the launch of Meta Pay and Meta's Digital Collectibles (NFT) platform on IG & FB.

  • Executive Creative Director for the New York office of Critical Mass overseeing all creative work and a team of roughly 30 talented Design, UX, and Copy creatives. Clients include BMW, MINI, Apple, McKinsey, BNY Mellon, New York Life and University of Phoenix.

  • Creative Director for the design and execution of Studio Xfinity stores. These experiential retail spaces are Comcast’s version of the Apple Store, creating a product space at the intersection of technology and entertainment. 

  • Creative director for the launch of Goldman Sachs new brand ‘Marcus by Goldman Sachs’ which focused on personal finance and consumer lending. Led the creation a full go-to-market strategy including branding, a suite of online finance products and a national integrated campaign.

  • Led creative teams in conceptualizing, designing and delivering global launch events for HP in over 18 countries. These event spaces included nearly every existing and emerging media imaginable including projection mapping, 3D modeling, game development, and digital display walls.

  • Led global creative efforts for Range Rover and Jaguar through two of their most anticipated vehicle launches. Each launch featured interactive video and brand story films highlighting the process and craft behind automotive design. Both projects received FWA Site of the Day awards.

  • Developed digital platforms and content that pushed Starbucks to be a leader in mobile. The library of work spanned the design and development of apps to improve retail experiences and engage with customers through in-store augmented reality.