Meta
Director, Brand Design & Marketing
New York City, Oct 2021 - Feb 2023

• Head of Creative for Novi, Facebook’s blockchain digital payment platform. Oversaw the full channel creative marketing launch including digital design, integrated global campaigns, social and performance marketing.

• Directed the brand and marketing efforts for the newly formed Meta FinTech, driving the development and implementation of global campaigns for payments and shopping across Meta's suite of apps.

• Led creative for the successful launch of Meta Pay and spearheaded educational campaign initiatives utilizing creators to promote the newly launched Digital Collectibles (NFT) platform on Instagram and Facebook.

Critical Mass
VP, Executive Creative Director
New York City, 2018 - 2021

• Managed a team of 30+ creatives across design, copy & UX as Executive Creative Director, overseeing all experience design and marketing efforts for the New York office.

• Led design, full channel marketing and social platform creative for BMW USA to drive digital lead submissions for by over 25% YoY and grow the account to a retained 20m+.

• Led the design and launch of impactful marketing and design initiatives for Apple, including full redesigns of the Apple Careers platform and employee development portal Apple Reach.

Elephant
Creative Director
New York City, 2016 - 2018

Led the complete go-to-market creative launch of Marcus by Goldman Sachs, overseeing foundational branding, site and digital product design, integrated campaigns, performance marketing , and and the creation of a suite of online finance tools. The launch of this fully integrated creative platform for Marcus helped build it into a $1 billion consumer brand within the first year.

• Directed the conception, design and production of the complete content design of Comcast’s Studio Xfinity stores. These interactive retail spaces created Comcast’s competitor to the Apple Store, serving as a physical meets digital product showcase for Xfinity offerings.

Huge
Creative Director
New York City, 2015 - 2016

• Led multiple creative teams in designing and delivering global launch events for the new HP brand in over 18 countries. These physical event spaces included almost every new and emerging media including game development, interactive digital display walls, VR and AR experiences and projection mapping.

Wunderman UK
Creative Director
London, 2012 - 2015

• Global Creative Director overseeing all creative work for the EMEA region on leading accounts Land Rover / Jaguar, Nokia, Virgin Media and Shell.

• Led the complete digital rebrand and campaign launch for Virgin Media Business including integrated campaigns, original content and performance marketing.

• Led award-winning creative efforts for Land Rover & Jaguar through two of their most anticipated vehicle launches featuring interactive brand films highlighting the craft behind the automotive design.

Blast Radius
Associate Creative Director
Seattle, 2010 - 2012

• Associate Creative Director on Starbucks and Microsoft. A library of work for Starbucks that spans the redesign of the loyalty program app to in-store augmented reality experiences that tied with social campaigns. These initiatives pushed Starbucks to be an early leader in mobile customer experiences.

Additional work history available upon request.