HP

Role: Creative Director
Agency: Huge

The reinvention of a Silicon Valley Icon.

In 2015 HP was part of the largest corporate divestiture in history, being born again as a new HP, with a new focus on reinvention. HP chose Huge to conceptualize, design and deliver a global launch that would bring together and inspire 50,000 employees and 150,000 partners in over 60 countries. 

As the launch event Creative Director I led creative for 18 live events within a single 24 hour span. This included custom video content, projection mapping, 3D modeling, game development, digital display walls featuring employees watching live from around the globe.