Novi from Facebook
Role: Director, Brand Design & Marketing
Company: Facebook
When money moves freely, the world moves forward.
Novi was created as a digital wallet payment platform built on Facebook’s first blockchain technology. The mission is to provide everyone with access to secure and affordable financial services.
As Director of Brand Design & Marketing, I led the internal creative team in the full integrated launch of Novi including brand design, global campaigns, digital design, social and performance marketing. As well as leading the in-house team, I collaborating with global XFN partners across strategy, growth and product design.
Launching Facebook’s digital payment platform
As the Director of Brand Design & Marketing, my role was the bridge between designing a functional product and telling the story of it. Working with cross functional leadership partners , I oversaw the foundational brand elements of identity, color, photography, and digital design language as well as the creative campaign and educational editorial content.
Novi makes money move.
The Novi launch creative was built around the idea of making money move more freely so everyone everywhere can send, receive, and hold money more easily, affordably, and safely. Movement is about energy — and this global campaign represented the movement for billions of people so they can make change in their lives and in their communities.
