Comcast Xfinity
Role: Creative Director
Agency: Elephant
Designing the future of Comcast in one innovative retail experience.
As acting Creative Director for the launch of Studio Xfinity, I led a multi-discipline design and development team to plan, design and deliver the flagship vision of this retail experience. Creative platform included all interactive content, product stories and content design system.
Xfinity products xFI Internet, X1 TV, Xfinity Home and Xfinity Mobile were reimagined as unique individual spaces that let users interact with the present and future of these offerings.
Highlights included a wall-sized digital recreation of a home inside the store, a voice-activated content engine based on the users interests, a data visualization turned art installation across the ceiling and entryway and an interactive wall that pulsed light as a metaphor for wireless connection.
