Meta Pay
Role: Director, Brand Design & Marketing
Agency: Elephant
Building Meta’s brand for the simple, secure way to shop.
As Facebook Corporate pivoted to Meta, the launch of Meta Pay provided one streamlined brand to symbolize the easy, secure way to shop and send money across the entire Meta family of apps.
As Director of Brand Design & Marketing, I led the internal brand creative team to define the newly formed brand across brand foundations and complete go to market launch reveal.