Marcus: By Goldman Sachs
Role: Creative Director
Agency: Elephant
A bold new brand for one of the oldest names in finance.
As the Creative Director for the launch of Marcus by Goldman Sachs, I led the complete go-to-market creative platform. This included foundational branding systems, integrated campaigns from launch videos, social and performance marketing, as well as a suite of online finance tools. This full-channel platform helped build Marcus into a $1 billion brand within the first year and paved a bold new direction from a 150 year old financial institution.
Debt happens.
Credit card debt. Most people have it but no one talks about it. It’s a taboo subject, and perceived as a personal failure. The 'Debt Happens' campaign destigmatized the idea of personal debt and brought to life a simple way of reducing debt with Marcus by Goldman Sachs by offering much lower-rate loans to pay off high interest credit cards.